AEP6 has launched on May 1, 2022! You can be a part of this important economic impact study!

Americans for the Arts will conduct its sixth Arts & Economic Prosperity (AEP6) study. That’s the year-long++ nationwide study to determine the economic impact of arts and cultural nonprofits and their audiences. United Arts will coordinate the Central Florida Region study (seven counties of Brevard, Lake, Orange, Osceola, Polk, Seminole and Volusia, with subset analyses for the cities of Orlando, Winter Garden, Winter Park, and the district of Loch Haven Cultural Park). Read the story: Press release

We hope all seven counties, cities, and arts and cultural 501(c)(3) nonprofit organizations will partner with United Arts in this important national study to help us prove the value of arts and culture in this region. AEP 6 participation is voluntary. Nationally, 387 counties/regions representing all 50 states and the District of Columbia are engaged in the AEP6 project.

The AEP6 study participation involves two surveys collected throughout the coming year – Audience surveys (yearlong) and Organizational surveys (begins in January 2023)

• When? Field work of Audience survey collection began on May 1, 2022, and will continue throughout the 12 months ending April 2023.
• What? An Organizational survey (one per nonprofit) will collect financial and staffing information (collected in January to April 2023).
• Where? The majority of the work will be Audience surveys, collected at a range of events that are open to the public. Surveys will be widely distributed among nonprofits in the participating counties. Ideally, we want to gather the organizational financial data from EVERY nonprofit, but the audience survey will be at selected events, for certain times of the year, until we achieve a broad sample of audience surveys and myriad events throughout the year.
• How? This year, Audience intercept surveys will be collected in three ways, with no more than 50 per event:
  1.  PDF (traditional method: hard-copy/paper – available in 20 languages)
  2. URL/kiosk version (for tablet or computer station – available in two languages and large print)
  3. A new option: QR code (for attendees to use their own phones – available in two languages and large print)
  –   Remember that ALL audience survey participation must take place at the program or event attended, on the day of.

More information:

• One-Pager AEP6 Summary
• FAQ – Frequently Asked Questions about AEP6
• AEP6 Definition of Eligible Organizations
• County and city partners – County Partner Overview for AEP6 (by UA)
• Arts and cultural nonprofit organizations – Surveys, workshops and more details will be shared in mid-May.

If you want to participate and need survey tools for your geographic area, or have questions about AEP6, please contact your AEP6 team, Trudy@UnitedArts.cc and Luke@UnitedArts.cc.

 

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Thank you to all who assisted in collecting organizational expenditure surveys and audience surveys, to help Central Florida Region show how important our arts and culture industry is to this region’s residents, visitors, and to the economy!

Together we collected budget and attendance information from 218 eligible nonprofit cultural organizations in the seven-county Central Florida Region, a 31.6% response of the 690+/- registered cultural nonprofits.

RESEARCH REPORTS:

 Cultural Tourism – The Arts Matter! 

• Cultural Tourism Impact Flyer – State of Florida by Florida Cultural Alliance, Sept 2014
•  10 Reasons to Support the Arts – Americans for the Arts, 2019 list by Randy Cohen

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LOGOS  & Materials

High-resolution United Arts logo
To download, right-click on the link and select “Save Link As…”

NEW! Refreshed Orange County “leaper” logo – (has white background)
To download, right-click on the link and select “Save Link As…” 

AEP5 Survey for Orange County (NOTE: this is for historical reference only; it is no longer in service)