Marketing Series Description:
United Arts’ Marketing Series brings together Marketing professionals from Central Florida’s arts and cultural community on a monthly basis. The current topic of focus, supported in-part by funds from Duke Energy, is the creation of a collaborative Marketing campaign to target market to diverse communities in Central Florida. The goal of this effort is to educate the arts and cultural community on the importance of target marketing to diverse communities, to reach and expose new audiences to Central Florida’s arts and cultural community, and to make arts and culture available and accessible to everyone.
MEETINGS (click links to view handouts):
Building a diverse board leadership takes a long-term commitment to building relationships.
Here is a list of some places to start:
Spread the word about your open staff position through diverse channels, such as the list of diverse professional associations above, diverse job fairs, etc. See more at How to Increase Workplace Diversity, We’re Not That Hard to Find, and make diversity part of your organizational culture. Also, be aware of federal laws.