As our society and community change and become more and more diverse, the members of the Board of Directors of United Arts believe that a commitment to increase diversity is an important, evolving strategy to ensure both organizational relevance and survival in the 21st century. The boards, audiences and programs of United Arts and its grantees should reflect the experiences of all cultures, communities, age groups and abilities.
Marketing Series Description:
United Arts’ Marketing Series brings together Marketing professionals from Central Florida’s arts and cultural community on a monthly basis. The current topic of focus, supported in-part by funds from Duke Energy, is the creation of a collaborative Marketing campaign to target market to diverse communities in Central Florida. The goal of this effort is to educate the arts and cultural community on the importance of target marketing to diverse communities, to reach and expose new audiences to Central Florida’s arts and cultural community, and to make arts and culture available and accessible to everyone.
After a November, 2015 Series Introduction meeting and a December, 2015 meeting focused on Target Marketing to Central Florida’s African American Community, January, 2016 kicked off with Target Marketing to Central Florida’s Hispanic Community, March, 2016 focused on Target Marketing to Central Florida’s Caribbean Community, April, 2016 focused on Target Marketing to Central Florida’s Asian community, and May, 2016 focused on Creating a Culture of Diversity. Following the May meeting, the Marketing professionals from all participating arts and cultural organizations will work towards organizing, creating, and implementing a community-wide Marketing plan, intentionally focused on showcasing Central Florida’s arts and cultural offerings to/within Central Florida’s culturally diverse communities.
MEETINGS (click links to view handouts):
Building a diverse board leadership takes a long-term commitment to building relationships. Here is a list of some places to start: Diverse Professional Associations in Central Florida
Tip: Avoid tokenism – a best practice is to add multiple diverse board members at once. See more at Beyond Political Correctness: Building a Diverse Board, from BoardSource.
Tip: Spread the word about your open staff position through diverse channels, such as the list of diverse professional associations above, diverse job fairs, etc. See more at How to Increase Workplace Diversity, We’re Not That Hard to Find, and make diversity part of your organizational culture. Also, be aware of federal laws.